David Seyfried: stylish furniture with wide appeal


David Seyfried
Mixing conventional and extra up to date shapes and parts has resulted in a classy array of sofas and chairs. Aspect Cushion Couch.

With a flair for recognising simply the correct product to ignite clients’ curiosity at its cornerstone, David Seyfried continues to provide trendy furnishings with vast attraction.

The story of David Seyfried

Lord Herbert, director and founding father of David Seyfried Ltd, began his profession working in Southend salesrooms, together with Phillips and Christie’s, earlier than establishing a small antiques store in Fulham Highway. “At any time when I purchased just a little stool it offered in a short time, and I believed ‘I’ll look into this’ and I obtained some made. I went off to a chap within the East Finish and he mentioned I’d have to purchase ten, and I believed ‘I’ll by no means promote ten’.”

Regardless of preliminary trepidations, Lord Herbert proceeded to fee ten stools with a Victorian leg and caster of his personal design. To his delight, the stools did certainly promote at David Seyfried. “I lined them in kilim rugs; I used to be one of many first folks to try this, in order that obtained publicity and the stools took over. Folks would come to the store and probably not take a look at the antiques, so I believed I’d attempt a chair and a settee, and [the company was formed] purely from that.”

David Seyfried immediately

In the present day, the David Seyfried elegant furnishings is simply as fashionable as ever, with a collection of conventional and extra up to date designs being produced by a group of expert craftsmen. “It’s a small arrange, with six staff, however we’re in management. The frame-maker is simply up the highway and can do particular sizes. That’s the opposite factor folks come to me for: I don’t cost further for making one thing two inches deeper or three inches wider.”

David Seyfried
David Seyfried: The pleasingly easy traces of the Georgian chair was considered one of David Seyfried’s first designs. Since then it has been tailored and it’s now obtainable in a button-back design, too.

Adapting conventional designs, both so as to add his personal twist or to include extra up to date parts, is considered one of Lord Herbert’s expertise. “The primary one I did was a Georgian couch – I purchased a Georgian chair in a saleroom and created one thing related. The chair offered fairly properly, after which I stretched it into a settee. The frame-maker had just a few designs on his books, so I checked out these after which tweaked them a bit to attain what I wished.”

David Seyfried newest collections

David Seyfried
Munro couch, from £3,675, David Seyfried

Quick ahead to immediately and Lord Herbert’s newest creations are the Munro couch and Lonsdale chair, each of which come is customized sizes and finishes, and are displayed on the web site in eye-catching up to date patterns.

As many extra designs have been added to the gathering through the years, “outdated mates” proceed to promote simply in addition to newer choices. “I’m not skilled as a designer, however I’m fairly good at proportion, and I believe that’s what it’s all about.” The result’s a variety of timeless furnishings that each appears to be like good and feels snug.

David Seyfried
Lonsdale Chair, £2,495, David Seyfried

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